Trending Now

Finding The Purpose Of Your Blog And Why It Matters

Lately my blog has undergone a bit of an identity crisis. The truth is there is just so many things to blog about. Literally, anything and everything. Sometimes that is a good thing, but not always.

The thing about the internet is we have this quick and easy accessibility to other blogs. It fills our creative minds with so many ideas for our own blog, which is great, but it can also affect our passion for writing.

These past few weeks I made a list of posts to create. My drafts built up, and yet I never hit publish. I came to the realization that I simply didn’t care about what I was writing about. To tell you the truth, I was beginning to view it as a tedious task.

Remembering the purpose of my blog, re-fueled my passion and motivation. It ignited the excitement to post content I could actually be excited and proud to create.

Here is a list of the mistakes I made:

  1. Compare

Comparison- the beginning of the end. As a blogger, one of the worst things you can do is compare your blog to other blogs. I mean honestly, everyone is their own person meaning each blog is their own.

Can you imagine if everyone wrote the same thing, had the same theme design, the same pictures, and same life story? Imagine how boring that would be.

2.  Doing Everything At Once

Contrary to popular belief, blogging is not just writing and taking pictures. I know all bloggers will agree with me on this. I could go on and on about all the things that come with blogging-but that is not what this post is about.

Although I am still a “newbie blogger” I would advice you to learn as you go along. You do not need to be self-hosted from the beginning, and you do not need to spend money on professional cameras, domains, and etc.

I definitely do not regret going self-hosted, but I am aware of other bloggers who maybe want to, but have not yet decided or cannot take that leap because of personal/financial reasons. This does not make anyone less of a blogger for not having these things. If your content is good, people will subscribe regardless!

3.  “Popular” posts

It is easy to notice when other bloggers create a post that is popular and people love. This can motivate you to create something similar- even if this means you will not enjoy writing it.

Something I have noticed on Twitter, is bloggers who start posting less and less. Eventually, I see that tweet updating the Twitter world that they will be taking a break from blogging.

Breaks are always good to re-fuel and stay mentally sane. Yet, you can always tell when bloggers begin to lose interest due to lack of growth and motivation. This leads to the main theme of this post- knowing the PURPOSE of your blog.

The Purpose of Your Blog

While I was getting caught up in the blogosphere, I forgot why I started my blog. I wanted my own little space of the internet, to write about the things I felt passionate about. And finally, I wanted my creative space, where heck, maybe I could even impact some people.

If you have ever read any blog post about creating a blog, you have probably read that you first a foremost need a “niche”. In other words, that you need a marketable overall topic.

Although, I am not saying a “niche” is not good to have. If you forget the purpose of why you started your blog, getting discouraged will come much faster that you think.

Just think, most bloggers work full-time, go to school full-time, or are raising a family. All of these things are tiresome, why would you want to add more on top of that if it’s not going to be enjoyable?

Write what about what you’re passionate about, just have fun with it. Blogging should not be something you dread doing.

Write and create content with your purpose in mind!

Alright lovelies, I hope you have enjoyed reading about my struggles in the blogosphere, and that some of this will be helpful in your own blogging endeavors!





  1. Meera
    December 5, 2017 / 6:35 pm

    Great post! I think it’s so important to understand the purpose of your blog. Sometimes I start writing a post and then realise it’s actually not something I’m passionate about at all. I feel like sometimes there’s the pressure of posting regularly to get more views, when in actual fact probably taking the time and writing things your passionate about will also do the trick. Loved reading this x

    LoneTeenTraveller | Travel Fashion Lifestyle

    • Lily Segui
      December 5, 2017 / 6:40 pm

      Exactly! I think people can tell when something is written without passion and just simply to put out content. Quality over quantity for sure 🙂

  2. December 5, 2017 / 7:42 pm

    Really love this post! I love all your points, especially the one about comparing. I completely agree that as soon as your start comparing yourself to anyone else it’s never going to end well. Keep up the amazing posts <3

    • Lily Segui
      December 5, 2017 / 8:08 pm

      Thanks so much Amy!! Happy you’re enjoying my posts 🙂

  3. Holly
    December 5, 2017 / 8:00 pm

    Fantastic post! It’s so easy to lose yourself in the blogging world especially if you constantly compare yourself to other bloggers, you’ve made some great points! Also, I just want to say I LOVE your blog so keep doing what you’re doing.

    Holly x

    • Lily Segui
      December 5, 2017 / 8:09 pm

      Thank you Holly! It always means a lot to get positive feedback on my blog 🙂 Happy you’re loving it!

  4. December 8, 2017 / 7:16 am

    when i first started blogging i really struggled with finding my own voice actually. never knew what to write and tried to write in the style of other blogs i followed at the time. finally (almost 7 years later, mind!!!!) i’ve found my purpose, i know who i am and what my style is and everything works so much better and my blog is really me and my own personality! it really has been a first hand example of ‘stop trying to be everyone else – just be yourself’!

    katie. xx ♥

    • Lily Segui
      December 8, 2017 / 6:49 pm

      Yes Katie, I love this comment!! Makes me so happy you found your individuality with your blog. I think that really is the first step to enjoying the content we create! 🙂

  5. December 15, 2017 / 6:49 pm

    Hello ,

    I saw your tweets and thought I will check your website. Have to say it looks very good!
    I’m also interested in this topic and have recently started my journey as young entrepreneur.

    I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive.
    Can you recommend something what works best for you?

    I also want to improve SEO of my website. Would appreciate, if you can have a quick look at my website and give me an advice what I should improve:
    (Recently I have added a new page about FutureNet and the way how users can make money on this social networking portal.)

    I have subscribed to your newsletter. 🙂

    Hope to hear from you soon.

    Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?

    Jan Zac

  6. December 23, 2017 / 8:52 pm

    This is a beautiful post with such an overlooked message. I think sometimes people just want to be heard and don’t remember what they want to say so when they see other blogs get more “love” than theirs they get confused and think their content isn’t good enough. One thing I can say I’ve learned is never force content, you will eventually be heard. ?

    xx Lena |

    • Lily Segui
      December 24, 2017 / 4:12 am

      Yes girl, you have said this so nicely 🙂 and thank you so much !!

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: